Sal Di Stefano

Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image.

In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym.

At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym.

His dedication to his business and to learning about how to maximize the body’s ability to build muscle allowed him to get tremendous results for his clients.  His reputation in Silicon Valley grew and his business flourished. However, during this period he was still unsatisfied with his own physical progress and with the progress of his “hardgainer” clients.

This dissatisfaction caused him to question why most people did not put on much muscle following the routines touted in popular muscle building magazines. The son of hard working Sicilian immigrants who instilled in him a deep appreciation for hard work and a healthy skepticism for authority, Sal began to question whether the workouts espoused by muscle building gurus were, in fact, doing more harm than good when performed by ordinary people who were not using anabolic steroids.

After devoting late nights pouring over scientific studies what became clear is that

the body puts on muscle for one simple reason:  It is being signaled that adding extra muscle is in the body’s best interest for it’s survival.  In other words, building muscle is an adaptive response and without the right signal NO workout will be effective.

This led Sal to the conclusion that if you could systematically trigger this signal muscle growth would be automatic.  Sal has since discovered five different ways any person can trigger the muscle building signal by doing very specific things inside and outside of the gym.   Since applying these triggers, he and his clients have experienced unprecedented muscle gains, including “hardgainers” who thought they would never build muscle.

Here is a fact:  most of what is being taught about building muscle today is actually suppressing the muscle building signal.  It is Sal’s mission to reveal the truth about muscle building so that ordinary men can unlock their true muscle building potential and build the body they desire.